Break Lunch

DoorDash x Taco Bell

Long associated with a late night indulgence, Taco Bell partnered with DoorDash to launch their new Chicken Cantina Menu, a fresh new offering perfect for lunch (or anytime).

We developed the Break Lunch campaign to encourage customers to use Taco Bell to break out their lunch rut — and we created a limited-edition lunchbox for extra incentive.

My role was leading copy for mid- and lower-funnel assets, including email, social, and in-app.