Health Hacks

DoorDash x Haleon 

Even though cloud & flu season comes every year without fail, we’re always a little surprised when we start feeling under the weather. In 2024, DoorDash partnered with Haleon to show customers that no matter their symptoms, they can get relief delivered right to their door.

Health Hacks came from the observation that many customers are using their phones to search social media and the web to find (often dubious) “hacks” to help them feel better. Ironically, their phone is the answer — because they can use it to get medication, immune support, hydration, and more delivered with DoorDash.

I led the copy and creative direction for this campaign throughout the funnel, from concepting, to the script, through to display ads, paid social, sponsored brand units, and more.

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