TED(x) Pasadena

TRANSFORM: subtle shifts to seismic changes

TEDx Pasadena is a locally organized TED community that seeks to foster learning, inspiration and wonder through discourse and conversation. For their 2018 theme, TRANSFORM, TEDx asked us to develop a branding concept that would provide context and backgrounds for speakers and attendees. I worked with the Art Director to develop the logo, tagline, and three versions of a "mission statement."

theme/brand positioning